Job Description

Are YOU ready to let your passion for innovative marketing take centre stage in a dynamic sector

and see your ideas drive brand recognition and market penetration? Do YOU want to use your

experience optimising digital marketing strategies to deliver measurable results?

If yes, then as the Digital Marketing Manager, you will lead an enthusiastic, hard-working team,

creating and implementing ground-breaking strategies. We need a leader who gets the best out of

their team and brings value to the business whilst using experience across a wide range of marketing

disciplines which includes advanced knowledge of key digital marketing strategies, and a record of

consistently demonstrating return on investment. You will be responsible for the development and

delivery of results-focused marketing strategies, and you will lead the creation of a clear vision for

success. Communication is key; you will be confident in outlining strategies to stakeholders at all

levels and reporting directly to the management team.

We need a Digital Marketing Manager who will be flexible, adaptable, and open to candid feedback

from their team and management. Staying ahead of the latest marketing trends should matter to

you, along with a devoted approach to your own ongoing professional development and learning.

Experience in cryptocurrency, DeFi and blockchain would be an advantage, but is not essential as

you are committed to continuously expanding your knowledge base. This is an opportunity to shape

marketing strategy in the crypto sector, inspire a dedicated marketing team, and become a key

player in the diverse and fast-paced cryptocurrency industry. Let your experience drive our results.

Key responsibilities:

Development and delivery of marketing strategies with a focus on digital delivery

Monitoring and maximising return on investment across all marketing activities

Creating and monitoring controls to ensure accuracy across all platforms

Market research and competitor analysis

Directing and overseeing all digital and general marketing activities, incorporating but not limited to:

Content creation and monitoring, SEO, including strategy, competitor analysis, keyword research,

link building, campaigns including display advertising, PPC and emails, social platform management

and optimisation, affiliate marketing strategies, delivery and reporting and maximising digital

marketing activities

Interrogating results data and preparing reports for management and key stakeholders

Campaign management, delivering measurable, tactical, and targeted communications

internationally and in multiple languages

Development of the marketing team, including optimising existing skills and nurturing new skills

Full familiarisation with our client’s products, services, brands and mission statement, as well as

customer requirements and competitor activity

Constant monitoring and response to marketing trends in the cryptocurrency space

Ongoing learning within both cryptocurrency and marketing

Role Requirements:

Established experience across a wide range of marketing disciplines with a specialist focus on digital

techniques

Proven track record of developing and delivering digital marketing strategies and results

Developed knowledge of methods including affiliate marketing, PPC, display advertising and SEO,

Ability to lead and inspire a team

Confidence reporting to key stakeholders and management

Excellent communication skills

Exceptional research skills and a strong eye for detail

Ability to quickly develop a brief, give informed instructions and expect results on time, every time

An interest in cryptocurrency, fintech and blockchain

Work to tight deadlines, handle multiple projects simultaneously and independently manage

workflow for yourself and your team

Key Competencies:

Well-organised, strong communicator with a committed, professional approach

Exceptional interpersonal skills with the ability to lead and collaborate with a team

A common-sense attitude and approach

An independent and driven individual with a collaborative spirit

Naturally curious and a self-motivated learner

Adaptable and eager to embrace change in a fast-moving industry

If you feel you are the ideal candidate and what to be responsible for creating and executing our

marketing strategy, lead our marketing campaigns, evaluate our marketing performance metrics,

and collaborate with the team as a whole then please get in touch with Lisa or Brendan.